The colourful signage just before the turnoff to Old Aldinga forms part of Onkaparinga City’s Tourism Precinct Signage rollout for identified precincts. The signage has been implemented for Christies Beach, Port Noarlunga and McLaren Vale, with Willunga still to be determined.

Council worked with the Aldinga Bay Business and Tourism Association to determine the themes and imagery that are promoted on the banners. The banners aim to provide motorists a snapshot of what they can experience in Aldinga and banner imagery includes Nature (Aldinga Scrub), Food and Drink, Fishing (Beach Fishing), Adventure (Aldinga Bi-plane over coast), Market (Friday’s After Five) and Coastal (Family walking on beach).

Not everyone, though, is happy with the installation. Stephanie Johnston of Friends of Port Willunga said “After all our fights to reduce and lower the signage impacts at Aldi and OTR, our own council hits us with one big eyesore of an advertisement, mostly for themselves, right on our doorstep … and consults a business group that has nothing to do with Old Aldinga!”

Stephanie also said she intends to start a campaign not to have the signage reinstated when the road is widened and duplicated, and has called for community support.

Councillor for South Coast Ward Richard Peat has expressed reservations about the consultation process.

“I note that only one Community group was consulted,” he said.

“For example, the Aldinga Bay Business and Tourism Association do not represent the Old Aldinga Traders Group.

“And although it appears only Business was consulted, I see no valid reason why the Aldinga Bay Residents Association could not have also been informed.”

What do you think, readers? Are the signs an improvement, or a blot on the landscape?

Let us know your opinion at coastalviews@abra.org.au